Think you have a excellent item? Sadly, no one’s going to know about it unless you advertise.
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By means of its seat on the Inventive Industries Council, the AA works to develop recognition and help for advertising’s role in British creativity and aid Government generate a supportive policy atmosphere for UK brands, media and agencies.
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Advertising authorities John Quelch and Katherine Jocz provide a new way to think about location in every strategic decision-from how to leverage customer associations with locations to exactly where to position products on the shelf. They explore case research such as Nike and The Apple Shop, which use location in creative ways.