Aug 23, 2017

Posted by in Business Plan

Marketing Your Business on a Budget

Marketing Your Business on a Budget

Starting a new business is never an easy task, especially when it comes to limited capital. But, you have to make the most of what you have to ensure that your business is successful. A large part of any successful business is marketing their business. You can’t run a successful business without marketing.

Now, while 50% of new businesses fail in the first 5 years, there is no reason your business can’t be in the 50% that continue on. To do so, you will need to ensure that you stretch every dollar and make the most of what you have. That is where marketing and advertising can put you in a bit of a pickle. Most types of advertising can become extremely expensive and quickly eat up your budget or capital.

There are, however, a few tricks you can implement to help market your business without spending a lot of money if you have your own vehicle. Following are two ways you can use your vehicle to advertise your business without spending a lot of money:

Advertising Your Business with a Car Decal

Car decals are a great way to utilize the prime advertising real estate that is your car, truck or SUV. All you need is a custom die cut sticker with your logo and business information and you’re good to go. Die cut stickers are inexpensive, weatherproof, and can be removed without leaving any residue or damaging the paint on your car. Depending on how much space you have on your vehicle, you can customize the shape and size to fit accordingly.

You’ll want to include your logo, business name, website address and phone number. If your business name doesn’t clearly identify what type of business you are, you will likely also want to include a business slogan or short description of what your business is.

Advertising Your Business with Custom Sun Shades

Car sun shades are another easy and inexpensive way to advertise for your business. These are especially useful if you frequent shopping centers or park your vehicle where there’s a lot of foot traffic or cars passing by. Unlike the car stickers, sun shades may not always be visible but they are easier to put up and take down, which does give you a little more control.

You can get custom sun shades made at many promotional product sites.  This one, epromos.com, allows you to print your business logo and information on the sun shades. It’s a great way to advertise your business and you can put them on all of your windows for maximum exposure.

With either of these tricks, you can start advertising your business wherever you go and for as long as you have a vehicle and you can do so for less than $100. Just don’t go driving all over town just for the sake of showing off your new car decal because the gas prices are on the rise again.

 

 

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