c. An association of constructive qualities with a widely recognized name, as of a product line or celebrity: The organization attempted to enhance its brand by donating money to charity.
Dr. Larsen is an asst. professor of Business Administration at the University of Iceland, exactly where he teaches marketing and advertising and branding. His principal analysis concentrate is electrical energy branding and he has published a quantity of international academic papers and book chapters on the topic. Dr. Larsen has taught at a University level in all the Scandinavian nations, and numerous other European countries. Furthermore, Dr. Larsen is the chairman of IMARK – the Icelandic Advertising Association IMARK is responsible for all key roles in the Icelandic advertising field.
The author held that fashioning defensives, which substantiate inferior functionality only plunge the organization into deeper malaise. It requires away time for quiet introspection of options and derails the organization’s momentum for picking itself up and going back on the race.
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