General Article

If you run a business, you’ll no doubt have heard of the importance of building a truly meaningful connection with your customers, aiming for levels of customer loyalty seen with brands like Apple, Coke and Nike.

The team over at Customer Thermometer have produced an infographic looking at exactly what drives brand affinity and what areas you should be focusing on (which you might not be at the moment!).

Take a look at the full infographic below and be sure to give it a share on social!

Consumers Connecting With Companies

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