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According to a brand new research from eMarketer , in 2018 nearly 9 in 10 enterprise-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer advertising and marketing has become one of the hottest topics in the advertising and marketing world: The L2 from Gartner stories that over 70% of brands used influencers of their 2017 marketing plans and ninety five% discovered them to be efficient.
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