• General Article

    Eco-Packaging Best Practice: A Roadmap For A Changing World

    Image: Unsplash

    The environmental crisis threatening just about every aspect of the world’s ecosystem needs a step change in all possible sectors to help address it. Packaging forms a large part of this, as our oceans are awash with single-use plastic and harmful, non-biodegradable materials such as can holders and hard plastic bottle tops.

    This post, from the experts at Kendon Packaging, will outline the strategies that can be put in place to help businesses change the world for the better and put us on a more equitable footing with the environment.

    Switch to eco alternatives

    This obvious step is becoming more and more popular amongst all forms of retailer, as well as suppliers and logistical chains. Opting for recycled, or at the very least recyclable packaging is a good first action.

    The next stage of this process is looking for alternative methods of packaging. In much the same way as Carlsberg beer opts for a ‘snap pack’ that reduces the use of harmful plastic rings that tend to snare fish and seabirds when disposed of into the ocean, your company could seek to innovate with regards to packaging.

    This could lead to a substantial PR gain, as well as reducing the impact of your packaging – so it’s definitely worth investing a little into your R&D budget if you feel it could deliver such a win.

    Use the right amount

    Even the ecommerce behemoth that is Amazon has been criticised for improper packaging practice, as they often pack small items in far-too-big boxes, which is not only a bad thing for the environment but also a massive inconvenience for your customers. A too-big box may well damage the product and will lead to overfilled delivery vehicles, which is an inefficiency that could be avoided.

    Doing an audit to prevent this is an important step, as it could save you money as well as help to eco-optimise your brand towards a greener future. You might even find yourself making savings and efficiencies in unexpected places – which is always a bonus.

    Man the legislation station

    Ever since nature documentaries and citizen activism revealed the true scale of the world’s plastic problem, there has been a substantial and understandable clamour for more stringent legislation regarding plastic packaging and single-use plastics.

    The savviest advice for businesses is to keep abreast of all developments as they occur and think about getting ahead of the curve and eliminating plastic from your supply chain. Making such a big step will stand you in good stead with regards to PR, as well as harmonising your business with the environment.

  • General Article

    If you run a business, you’ll no doubt have heard of the importance of building a truly meaningful connection with your customers, aiming for levels of customer loyalty seen with brands like Apple, Coke and Nike.

    The team over at Customer Thermometer have produced an infographic looking at exactly what drives brand affinity and what areas you should be focusing on (which you might not be at the moment!).

    Take a look at the full infographic below and be sure to give it a share on social!

    Consumers Connecting With Companies

  • General Article

    4 ASO Tips You Should Try for Higher App Downloads

    The mobile app industry is growing exponentially, with no sign of getting slowing down. This has created a huge opportunity for the mobile app developers and business leaders to launch their app and gain higher ROI. However, there is a darker side of the industry as well.

    If you dig deeper into the mobile industry, you will find that there are a surplus of apps that are still waiting for their first download. The users are unaware of their existence, and thus, they are no lesser than a piece of trash.

    Sounds alarming? Wondering what if your mobile app also add to this list? Eager to know how to make your app discoverable to your target users? While there are various ways, the most effective method is ASO marketing.

    ASO (App Store Optimization)

    ASO, in a layman’s language, is the process of optimizing your mobile app page such that it ranks higher in the app store search results. This eventually means higher probability to get your app discovered.

    The process of ASO marketing, according to the mobility experts, is so effective that about 65% of mobile apps get discoverable only by focusing on this factors. Sounds cool? Want to know how to do ASO marketing the right way?

    Effective ASO Tips for Higher App Downloads
    Here are some of the useful ASO tips every mobile app development agency should practice to drive higher traffic on their app and thus, enjoy app success.

    1. Focus on Keywords
      Keywords are the foundation for success in the App Store. If you do not add relatable keywords to your app page, the App Store algorithm won’t be able to notice your page and show in the search result. Thus, your mobile app will go unnoticeable.
      So, the very first thing is to focus on the keywords. Understand the basic of your app and create keywords. According to the top mobile app development agency, doing a competitive analysis so as to determine what kind of keywords are they using for a higher ranking is also beneficial. Based on the insights gained, build your keyword list and execute them. Add keywords to all the content type (title, description, etc.). Also, prevent adding keywords that are not related to your app services.
    2. Add Images and Videos
      The images and videos you upload to your app store page not only makes your mobile app page look attractive. But, also share meaningful information with it. These visual content helps the end users to better understand the features and functionalities of the mobile app, and thus make their mind regarding app download.
      When talking about images and video submission, you should always focus on the quality of image/video you are sharing. Also, you should ensure that the most effective image/video holds the very first position since the target audience hardly checks 3-4 images/videos while surfing on an app page.
    3. Localize your app

      From Clash of Clans to Evernote, various mobile applications have proved that investing in app localization improves the app discovery rate. This is because the majority of popularity across the globe are non-English users. In such a scenario, making your mobile app available in other spoken languages is an advantage.As per the reputed mobile app development agency, app localization can increase the conversion rates by 200%. So, invest your efforts into this technique.

    4. Encourage In-App Reviews and Ratings

      Last but not the least, prompting your audience to give ratings to your app, or sharing their feedback is also a healthy practice. Since the end users always check the reviews before downloading any application, the availability of higher ratings and reviews will be a plus point to your app. Apart from this, the App Store (and Play Store) also consider the reviews and ratings in their search results. So, look forward to this.
      But, do not compel your audience to add reviews and give ratings. Plan such that they share their feedback when they had completed any transaction/task on your application. Otherwise, they will leave a negative review, which will abruptly affect your app ranking.

    Have you tried these ASO tips? Want to know more? Discuss with the best mobile app development agency.

  • General Article

    About Life Insurance Corporation of India

    Life Insurance Corporation of India (LIC) is a household name today. This state-owned investment and insurance company is headquartered in Mumbai. Boasting of an estimated asset value of INR 25,29,390 crore or USD 370 billion, it is the largest Indian insurance company with numerous insurance products and offers on its cards.

    The Life Insurance Corporation was founded in the year 1956 when more than 245 provident societies and insurance companies were merged to form the state-owned organisation. If you are on the lookout for a reliable life insurance company with a variety of products, then LIC provides you with the perfect ones.

    Through this article, we aim to throw light on the different plans offered by the Life Insurance Corporation of India. Take a look.

    Different Plans offered by Life Insurance Corporation of India

    Insurance broker and comparison portals of the likes of Coverfox.com are flush with different kinds of plans by the Life Insurance Corporation of India. You may want to assess your needs and budgetary restraints before taking the plunge.

    LIC Endowment Plans

    LIC’s New Jeevan Rakshak

    This endowment non-linked non-participating policy comprises of a combination between protection and savings. Along with maturity and death benefits, you get to avail loan facilities against the policy as well.

    New Jeevan Anand

    With either twice the premiums or 125% of sum assured as returns, this Life Insurance Corporation plan provides optimum death benefits. The maturity benefits so provided can be used for attaining different goals.

    LIC’s Jeevan Labh, Jeevan Pragati, Jeevan Lakshya, etc. are the other oft-purchased endowment plans that you may like to research upon before freezing your buy.

    Money Back Plans by LIC

    LIC’s New Children’s Money Back Plan

    This 20-year money back policy features death benefits, maturity benefits, survival benefits, and optional benefits alike. It is in the nature of a participating policy which allows you to enjoy reversionary bonuses from LIC through your participation in the company’s profits.

    The New Money Back Plan, New Bima Bachat Plan, LIC’s Jeevan Tarun, Bima Diamond by LIC are other important policies from Life Insurance Corporation that are designed to serve your needs and plans.

    LIC Term Assurance Plans

    LIC’s Anmol Jeevan II, LIC’s Amulya Jeevan II and LIC’s e-Term are the three plans in the pure term insurance category.

    Anmol Jeevan II

    This revised protection plan by Life Insurance Corporation offers monetary protection to your loved ones in the event of your unfortunate demise.

    Amulya Jeevan II

    This minimal and basic term insurance plan aims to benefit your long-term investment plans via regular benefits.


    The online term plan is a non-participating regular online term assurance policy that will provide financial security to your family members when you are no more.

    LIC ULIP Plans

    LIC’s New Endowment Plus is an endowment plan that also features the attributes of a linked product. This plan by Life Insurance Corporation will provide you with more tax savings along with ensuring the financial security of your loved ones after your demise. As it is a linked plan, the regular benefits of this product will give you a chance to make investments along with insurance.

    LIC Pension Plans

    New Jeevan Nidhi and Jeevan Akshay are the two pension plans on offer by Life Insurance Corporation. These LIC plans have several benefits on their cards along with complete life cover. They are known to provide stable income flows in the form of annuities via your investment.

    The Best Insurance Plans by Life Insurance Corporation

    Along with the above-mentioned types of Life Insurance Corporation plans, there are LIC Micro Insurance Plans like New Jeevan Mangal Plan and Bhagya Lakshmi that you may want to choose from. There are certain group plans as well that are worth a look for their many benefits and features.

    The best insurance plans by Life Insurance Corporation are known to provide high coverage at affordable premiums. All that you need to do is compare the various features, benefits, inclusions, exclusions, terms, and conditions of the plans that meet up with your needs before going ahead with your purchase.

    Way Forward

    Log on to Coverfox.com to compare and buy the best plans for your needs. Once you have shortlisted the best Life Insurance Corporation plans, use smart and easy-to-use online premium calculation and insurance comparison tools to facilitate your buy.

    Make your payment through reliable and seamless online payment channels to complete the process – you will be glad to see the results that come your way.

  • Accounting Software,  General Article

    Worry Free Labs: Best Deal on Business Application

    Is there a good point you need to assure regarding the right application to support the business? Visiting worryfreelabs.com is ideal projection you can assure at the moment. Mobile application for business is highly needed. This can be the real projection to reach wider users across the globe. Surely, business cannot be stopped at local level. Modern time is identical to the use of internet. Almost every individual is connected to the internet. Hence, as a businessman, you need to think positively on applying specific device or application to help the business.

    Business shall be run effectively as you have specific resource. The modernity has driven every businessman to have reliable device to generate profit. Greater expectation is relied on technology. The advancement of mobile application shall be responded positively. And, it gives specific solution to every businessman in reaching the best goal of the company. Possibly, this is ideal representation of the business.

    Worry Free Labs for Modern Business

    There can be different challenges which are offered by business climate today. Basically, internet and mobile phone are two interrelated points which should be properly realized. You shall find the users of gadget ranging from children to adults. The populations shall be teasing for businessmen, of course. Hence, it drives them to find new solution in reaching the customers, either existing or potential. In that point, professional provider should be accessed to help you managing the current situation.

    The access to newer technology shall help every individual to reach the goal. Business is another matter which needs to be focused to earn money. Talking about business reach, technology shall be applied. Through worry free labs, the existence of your business shall be reliably supported. Perhaps, it is a good idea to get connected with your customers through mobile application where news and entertainments properly presented.