Candy Crush, Dragon City, Farmville 2, these games create excitement on social networks and make consumers literally addicts. So why not play with your content and turn it into a fun and interesting experience to make the most of it? Let’s see how easily add the “gamification” touch to your content marketing.
This Anglicism now well anchored in
the world of webmarketing refers to the art of awakening the player and
competitor spirit of consumers. In case you do not know, the game is deeply
part of human nature! Thus, thanks to the game mechanics: points, levels,
rankings, reward and losses, everything suddenly becomes more interactive and
more captivating. Moreover, gamification is particularly used by HR and
trainers, since it stimulates and promotes learning. Now let us have a look at
the marketing gamification: the ultimate guid.
To drive more traffic to your
website, encourage viewers to view your product videos or simply retain your
customers, bet on the gamification of your content.
Similarly, when you have
procedures, more or less complex concepts or too specific vocabulary to pass,
the gamification allows the audience to better assimilate and therefore more
easily adhere to your concept.
the game concept to fan the competitor side of your target
Where the reality ends up tired,
the gamification offers another look and awakes the envy, the motivation, in
short the commitment. This is exactly what you need to turn a simple visitor
into a customer.
Exit brochures and austere notes,
boring text boxes, classic publications!
Certainly, gamification requires a
little work. However, just by modeling the presentation of your content and
then introducing some game elements, you are already educating your audience.
In addition, good news: you wake up the player sleeping in each user!
Where do I
start to add gamification to a content marketing strategy?
First of all, this step requires
that you think of yourself as an instructional designer.
This means that gamification will
only be effective if it is adapted to the functioning of the human mind and
constructed in a structured way. In addition, you must understand and master
the content to present in order to make it fun. In short, you have to be a
psychologist, a teacher and a designer. Rest assured, there are professionals
for this. However, you can also get started right now by following these few
the basic elements of the game
Would you like to familiarize them with the names of your products? Encourage
them to subscribe to your newsletter? Teach them how to use your services?
least one goal to your game
By awarding points for each advancement, you allow “players” to know
where they stand in relation to the goal or to others (unless you are designing
a solo game). Eventually, you will be able to display a table of rankings,
which will sharpen their competitor spirit even more.